About CasinoOrganicFunnel

What we publish

• 10 research papers that follow the funnel from search click to retention, plus attribution, experiments, devices and market rules.
• 6 measurement guides with steps and checklists.
• 4 browser tools that model the funnel with your own inputs and send nothing to a server.
• A glossary of 24 terms and a reading list of the sources we cite.

Who writes it

Pages are researched, written and edited by the CasinoOrganicFunnel Editorial Desk. We use AI tools to help find sources and prepare drafts. Every fact, date, quotation and number is checked against its original source by an editor before publication, as the editorial policy explains. The desk is accountable to the owner described on the disclosure page.

Every page goes through the same review before it is published: it is drafted from primary sources, then each quotation, date and number is checked against its source, the arithmetic in any example is rerun, and the page is checked against the writing and sourcing rules. Pages are rechecked when a cited rule or document changes. Named editors will be listed here once the owner confirms them.

Who it is for

Acquisition, SEO, analytics, product and compliance teams at licensed operators, and the affiliates and agencies who work with them. The site is written for professionals. It is not for players and does not offer gambling.

What we never do

• Promote, rank or review casinos or sportsbooks, or publish offers.
• Publish operator data, benchmarks or market averages we cannot source.
• Invent studies, interviews, surveys, testimonials or author credentials.
• Advise on how to target people who are vulnerable to gambling harm, or how to weaken age, identity or market checks.

Ownership and contact

The owner of CasinoOrganicFunnel has commercial interests in iGaming marketing services; the disclosure sets out what that means for our coverage. To reach the editors, use the contact page or write to hello@casinoorganicfunnel.online.