Research library
Casino Funnel Research Papers
Ten papers follow the organic funnel stage by stage, then look at attribution, experiments, devices and market rules. Each one quotes its sources with dates and labels every modeled number.
Where to start
If you are new to funnel measurement, read the papers in funnel order: organic search clicks, landing page intent, registration, verification, first-time deposits and retention. If you need to explain a change in your numbers, start with attribution and device splits, which cause many apparent changes. If you work across several countries, read market comparability before comparing any rates, and experiment design before testing a page.
Practical setup steps live in the measurement guides, and the browser models live with the calculators.
All research papers
Acquisition
Organic Search Clicks: The First Stage of a Casino Funnel
How Search Console counts clicks, impressions and position, and why they never match landing visits one for one.
Landing pages
Matching Casino Landing Pages to Search Intent
Why a guide and a sign-up page should not share one target, and which rules limit what a landing page may promise.
Conversion
Registration Conversion: Measuring Sign-Up Completion
Which events to record for a completed sign-up, how to read the rate, and which checks must never be weakened.
Verification
Verification Drop-Off: Age and Identity Checks
How verification rules differ by market, which outcomes to record, and why a lower pass rate is not a defect.
Economics
First-Time Deposit Economics: Cost per FTD Explained
What cost per FTD measures, why it is not CAC or ROI, and how content timing distorts it.
Retention
Retention Cohorts After the First Deposit
How to build retention cohorts that stay honest, and why harm-prevention rules come before any retention target.
Attribution
Attributing Registrations and Deposits to Organic Search
Which models Google Analytics still offers since 2023, and how to give organic search fair credit without double counting.
Experiments
A/B Tests on Casino Landing and Sign-Up Pages
How to run tests that protect search visibility, catch broken splits and never test away a required check.
Devices
Mobile Funnel Measurement for Casino Sites
Why mobile and desktop funnels should be reported apart, and where app handoffs and device switches break the count.
Markets
Comparing Funnels Across UK, US, Canada and Australia
The rules that change each funnel stage in Great Britain, US states, Ontario and Australia, and how to compare fairly.