Practical guides
Casino Funnel Measurement Guides
Six guides turn the research into steps a team can follow, from the first tracking plan to the figures you publish. Each ends with a checklist.
Which guide do you need?
| If you need to | Read |
|---|---|
| Set up events from landing visit to first deposit | Building funnel event tracking |
| Understand why analytics sees fewer visitors than Search Console | Consent and funnel measurement |
| Check how a rate was calculated | Funnel denominators |
| Count first deposits without duplicates | Measuring first-time deposits |
| Clean the first stage before reporting | Organic traffic quality checks |
| Share figures outside your team | Publishing funnel numbers honestly |
The guides assume the definitions explained in the research papers. Terms used across them are defined in the funnel glossary.
All guides
Tracking
Building Funnel Event Tracking in Google Analytics
Event names, key events, funnel reports and end-to-end checks, set up in seven steps.
Privacy
Consent and Funnel Measurement
How consent choices change what each funnel stage can count, and how to report the gap instead of hiding it.
Reporting
Funnel Denominators: Conditional vs Cumulative Rates
The difference between step and cumulative rates, how rounding works, and a worked example you can check by hand.
Deposits
Measuring First-Time Deposits Accurately
Count one first deposit per account from confirmed payments, and handle pending, failed and reversed cases.
Traffic
Organic Traffic Quality Checks for Casino Sites
Six checks that keep unserved markets, bots, internal visits and brand demand from distorting the first stage.
Disclosure
How to Publish Funnel Numbers Honestly
The six facts every published rate needs, and how to label models so nobody mistakes them for benchmarks.