Standards
Editorial Policy
Our job is to explain organic acquisition measurement accurately. These standards say how we stay independent, how we check facts, how we use AI tools and how we correct mistakes.
Independence
No operator, affiliate or vendor pays for coverage, reviews pages before publication or decides what we write. We carry no advertising, affiliate links or sponsored content. The owner's commercial interests in iGaming marketing services are declared on the disclosure page.
Accuracy
- Every quotation is checked word for word against the source.
- Every rule is attributed to the body that published it, with a date.
- Every number is either sourced or labeled as illustrative.
- Pages show the date they were published and last updated.
Use of AI tools
We use AI tools to help search for sources, summarize long documents and prepare first drafts. An editor checks every fact, quotation and number against the original source and rewrites the text before publication. AI tools are never credited as authors, and we do not publish AI-generated figures.
Corrections
If you find an error, use the contact page and include the page address and the source that shows the correct fact. A person reads every message. We aim to reply within five working days. Confirmed errors are fixed, the page's updated date changes, and significant corrections are noted at the end of the page.
Gambling harm
We write about acquisition for licensed products in regulated markets. We do not publish advice that would weaken age, identity or market checks, target people at risk of harm, or encourage marketing to self-excluded people. Every page links to safer gambling help.
Updates
Rules change. We recheck regulatory content when a regulator announces a change and at least every six months, and platform documentation when the platform announces a change.