Casino Funnel Calculators

Choose a tool

• Funnel explorer: the whole funnel from search click to retained account, with CSV export. Start here.
• Registration-to-FTD calculator: only the steps after the landing page, over one to 24 months.
• Cost per registration and FTD: divide organic content spend by results, in GBP, USD, CAD or AUD.
• Scenario library: compare cautious, middle and optimistic assumptions side by side.

Rules all four tools follow

• Rates are step rates: each is a share of the stage before it.
• Counts are rounded to whole people at every stage.
• Invalid input stops the calculation and says why, instead of guessing.
• No tool shows revenue, return on investment or profit.
• CSV files escape cells that start with = + - or @, so spreadsheets treat them as text.

The arithmetic is explained step by step in funnel denominators.

All tools

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  Model

  Organic Acquisition Funnel Explorer

  Change any step rate and watch every later stage update, with rounding stated and a CSV of every step.

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  Model

  Registration-to-FTD Calculator

  Estimate first-time depositors from visitors and three step rates, for one month or up to two years.

• 

  Economics

  Cost per Registration and FTD

  Divide organic content spend by registrations and first-time depositors, in four currencies, with no return figures.

• 

  Scenarios

  Funnel Scenario Library

  Set cautious, middle and optimistic rates for each step, compare the results and open the middle scenario in the explorer.